SACRAMENTO – State Senator John Laird (D-Santa Cruz) today announced the introduction of Senate Bill 917 that will create opportunities for small winemakers to connect with consumers face-to-face by expanding who can sell wine and offer tastings at certified farmers markets.

“California’s wine industry is facing one of the most difficult periods in decades,” said Laird. “Small wineries are closing, vineyards are being removed, and growers are leaving fruit on the vine. This bill is about giving family-scale winemakers a fair chance to connect directly with consumers, while maintaining strong public safety standards.”

Sponsored by the Family Winemakers of California and the California Association of Winegrape Growers, SB 917 modernizes existing law governing Type 79 farmers market wine permits to better reflect today’s wine economy and help small producers reach new consumers.

“Independent, family-owned wineries are essential to California’s wine identity and are where innovation, sustainability, and authenticity thrive,” said GinaLisa Tamayo, Chair of the Family Winemakers of California Board of Directors. “Expanding access to farmers market sales is critical for small businesses who rely on direct-to-consumer opportunities and this bill provides a fair and accessible pathway for small producers to compete and thrive.”

“Vine-to-glass speaks to the farm-to-fork and ‘buy local’ sentiment that brings folks to their farmers market,” said Michael Miiller, Director of Government Relations for the California Association of Winegrape Growers. “We are happy to work with Senator Laird on this important issue and thank him for his leadership.”   

Under current law, winemakers may only sell wine at farmers markets if it is produced exclusively from “estate-grown” grapes, meaning all grapes must be grown on-site. This requirement excludes many small and boutique wineries that responsibly source grapes from California growers. In addition, existing law limits instructional tastings to only one Type 79 permit holder per farmers market, regardless of market size or capacity.

Laird’s legislation would allow non-estate wineries to sell wine at farmers markets, which will ensure equitable market access for the over 700 winegrowers in Senate District 17 and empower farmers markets to decide how many permit holders to allow. It will also encourage consumers to buy locally made wine, supporting small businesses and regional economic growth. 

“Farmers markets are one of the most effective ways for small producers to tell their story, educate consumers, and build loyal customer relationships,” Laird said. “By removing outdated barriers and trusting local market operators, we can support small wine businesses, strengthen local economies, and preserve California’s agricultural heritage.”